AEM Senior VP of Agriculture, Charlie O’Brien, Explains Today’s Farm Equipment Manufacturing Trends and How Manufacturers can Use Data to Inform Field Service and Drive Customer Satisfaction
“It used to be all about the iron. Now it’s all about the data.”
That’s what Senior Vice President of Agriculture at the <a href="https://www.aem read this post here.org/” target=”_blank”>Association of Equipment Manufacturers (AEM), Charlie O’Brien, said during our recent conversation about farm equipment trends. Charlie serves as the face of AEM’s agriculture activities and represents the farm equipment industry on behalf of AEM.
During our conversation, we kept coming back to one theme: ag equipment manufacturers are integrating more sophisticated technology into machines, which is driving data-backed intelligence and service for dealers and hands-on interactions with machines for farmers.
Making Use of Intelligent Machine Data in AgricultureThe influx of data in recent years, said Charlie, represents an evolution in product support. And the evolution [from machine to data] will continue to magnify over the next decade. “We’re just at the cusp of this revolution in terms of utilization of the data and what that means for the ag industry.”
3 Ways Connected Equipment Drives New Strategies“Farming is a complex industry. It’s interesting because there’s so much interconnectivity within agriculture. There’s a lot of data coming in from pieces like irrigation equipment, fertilizers, seeders, moisture sensors in the ground, etc., and it’s all connected.”
1. Reduced Machine Downtime:
2. Consolidation of Dealers:
3. Smart Farming:
Learn more about smart farming in our free Internet of Things guide.
Equipment Triangle Delivers Mutual Benefit for Manufacturer, Dealer, and Farmer
Access to and sharing of equipment data provides benefits at the manufacturer, dealer, and farmer levels.
Mobile is Changing the Landscape for Both Farmers and Service Providers
Conclusion: Mobile and Connected Equipment Drive Efficiency and Equipment UptimeWhen it comes to the ag business, everyone’s trying to become more efficient, and advancing mobile and machine technologies are driving increased efficiency. When ag equipment manufacturers make use of the connected and intelligent data available, they can use that information to equip dealers with the best service knowledge and develop more efficient and intelligent products. And, as many manufacturers and farmers are realizing, intelligent, automated equipment brings more precision, convenience and uptime to your operation.
Free Guide: How the Internet of Things is Revolutionizing Field Service
The future of farming and field service will be defined by IoT. Learn how it will impact equipment manufacturers, how to prepare your team for the shift, and examples of companies already taking advantage of the possibilities the IoT has to offer.