MSI Data Announces the Appointment of Geoff Surkamer as CEO


Surkamer Brings Extraordinary Track Record of SaaS Business Growth, Customer Success and Team Culture Elevation


MILWAUKEE, April 1, 2020 – MSI, a leading provider of field service management software, is pleased to announce the appointment of Geoff Surkamer as its Chief Executive Officer effective March 1, 2020. Surkamer has been building and leading global software organizations for nearly three decades. With a relentless passion for growing revenues, developing teams, building awesome cultures, making customer success real, and leading change, Geoff’s simple approach to any interaction is always based on the same principle—transparency creates trust. He holds an undergraduate degree in political science, a master’s degree in international business, and an EU fellowship.

An enthusiastic, energetic and clear communicator with an extraordinary track record of success, Geoff joins the MSI leadership team with nearly three decades of experience focused on high growth technology companies in SMB, mid-market and enterprise software settings. Prior to joining MSI, Geoff served as Chief Revenue Officer for a leading identity and access management software provider where he led the go-to-market strategy, execution and teams. He developed and implemented several collaborative initiatives, from thought leadership and customer success to partnerships and culture building, which resulted in higher execution in customer and employee growth, retention and satisfaction.

“Inspired by constant innovation and continuous improvement through teamwork, leading MSI through the next growth phase, Geoff is a great fit to lead our customers, partners, and employees on that journey and leadership in field service management,” said Mark Pierce, Chairman of the Board of MSI and Operating Partner for Luminate Capital.

Prior to his last position, Geoff spent over four years at a leading IoT and software monetization platform company, where he ran the go-to-market teams covering four continents. In his tenure, his team grew new bookings, lowered operating costs, formalized partner initiatives, and made several acquisitions.

“I am elated to join the MSI team to lead strategy and growth as we build upon its strong momentum as a field service management leader,” said Geoff. “MSI has created a world-class SaaS platform for field service, attracted an impressive client list and built a talented team which provides remarkable customer service. With its focus on automating field service work by connecting machines that need service with people and action, I believe MSI is poised to continue is rapid expansion in partnership with our customers to advance field service performance in a single SaaS platform for managing back office, scheduling, field technician mobililty, and IoT-connected assets.”

MSI achieved transformational growth in 2019 with record new customer signings and customer go-lives. To support its rapid growth, MSI became a Luminate Capital company in 2019, and also expanded the team with many key new hires in customer service, sales, development, and client services. 


About MSI Data

MSI has developed a SaaS platform spanning enterprise, scheduling, and mobility that world class service organizations rely on to automate repair, preventive maintenance, inspections, installations, scheduling, service agreements, parts, assets, and other critical field-driven business processes. MSI replaces paper, spreadsheets, and other disconnected business processes with highly efficient, end-to-end processes through the combination of mobile technology for field workers and ERP integration. MSI cloud-based field workforce automation software is easy to acquire, easy to deploy, and delivers rapid return on investment. For more information, visit


About Luminate Capital Partners

Luminate Capital Partners is a private equity firm focused on making investments in enterprise software companies. Luminate partners with management teams to provide capital to drive strategy, growth, and operational improvements. Luminate’s portfolio of market leaders has included AMT, AutoQuotes, Comply365, Conexiom, LiquidFrameworks, Oversight Systems, PDI, Fintech, and StarCompliance. For more information, visit