2023 Service Pro User Conference

At MSI Data, we understand the importance of fostering strong and collaborative relationships with our clients, partners, and employees. This is why we are hosting our inaugural Service Pro User Conference – “SPUC”. This unmissable event will bring together the most talented and knowledgeable individuals in the field service industry for two jam-packed days, right in the heart of downtown Milwaukee. And what’s even more exciting is that it will take place at Schlitz Park – the historic location that housed the brewery, offices, and supply buildings responsible for the renowned beer that put Milwaukee on the map. 

By bringing everyone together, we create an environment that encourages open communication and real feedback. We are committed to constantly improving our field service management software and value hearing from service-oriented organizations to ensure we remain at the forefront of the industry. 

For September 20th & 21st, customers can expect insights, use cases, real-life examples and plenty of networking with peers from various verticals within the vast service industry. So, what else can you expect at SPUC 2023? 

 

    • Expert insights on critical paths to success for maximizing profitability for your field service operations 

    • Guest speakers sharing their insights on the future of service given the growing influence of smart(er) assets, artificial intelligence (AI), augmented reality (AR), machine learning (ML), and more 

    • Client success showcasing their real-world examples of how organizations leverage the Service Pro platform to drive productivity and profitability 

    • Join a community of like-minded Service Pro users to exchange ideas, collaborate on best practices, and discover innovative solutions for operating an efficient and successful service business. 

    • Night of fun and networking at the world-famous Punch Bowl Social  

 

We are looking forward to seeing you in September!

 

Authors

Full color photo of Alyce Peterson.
Alyce Peterson

Alyce Peterson is Product Marketing Manager at Service Pro by MSI Data in Milwaukee serving the field service industry with over a decade of  marketing expertise—from software, to startups to global Fortune 500s—to the field service industry. After serving on numerous volunteer boards, in 2025 she's now Vice Chair of EGSA's Membership Committee.

Full Color photo of Andrew Knox.
Andrew Knox

Andrew Knox is the Vice President of Sales and Marketing at Service Pro by MSI Data bringing over a decade of software sales expertise. He is a also a 2025, 40 under 40 winner with Insight Business and serves as an EGSA AI Task Force member.

Full color photo of Geoff Surkamer.
Geoff Surkamer

Geoff Sukamer is the CEO of Service Pro by MSI Data, and focuses on strategy, execution, and leading functional teams with the goal of growing and scaling the company. He has been building and leading global teams in the software industry for nearly three decades. With a relentless passion for growing revenues, developing teams, building awesome cultures, and leading change.
Geoff’s simple approach to any interaction is always based on the same principle—transparency creates trust.

Full color photo of Leena Meyers.
Leena Meyers

As the Content Marketer for MSI Data, Leena Meyers has created compelling content in the field service space for over two years, from staying on top of industry trends to sharing insights into field service optimization.

Picture of Geoff Surkamer

Geoff Surkamer

Geoff Sukamer is the CEO of Service Pro by MSI Data, and focuses on strategy, execution, and leading functional teams with the goal of growing and scaling the company. He has been building and leading global teams in the software industry for nearly three decades. With a relentless passion for growing revenues, developing teams, building awesome cultures, and leading change.
Geoff’s simple approach to any interaction is always based on the same principle—transparency creates trust.

View All Posts >