MSI Announces New Partner Program with Expanded Partner Categories, Tools for Sage VARs to Meet Customer and Prospect Field Service Management Needs

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MSI Sees Continued Growth in Core Field Service Software Markets; Implements New Partner Growth Initiative, MSI Field Force Partners, to Support Expanded Growth and Recruiting for 2015 and Beyond

Milwaukee, WI – July 16 – MSI Data, a leading provider of field service management software, announces today its Field Force Partner Program, offering new partner categories leading up to Sage Summit 2015. MSI is expanding its partner community and will be recruiting dozens of new partners at Sage Summit in New Orleans, July 27th through July 30th at Booth #556.

MSI has expanded its partner program to provide Sage VARs with several options for increasing revenue and margin. Marketplace Partners work side by side with MSI’s team to proactively market field service solutions to current and prospective clients. Marketplace Partners follow a co-sales model and work with MSI from marketing to demo to sale. MSI provides a host of marketing, sales, demo, and implementation resources as part of the program.

“The Marketplace Partner program is very attractive to VARs and solution providers,” said Kelley Starr, Director of Business Development at MSI. “We provide the VARs with the tools they need to win opportunities and offer an attractive margin to our partners who participate, but there’s not the typical investment you see under traditional reseller models.”

By partnering with a reputable field service software vendor under a co-sales model, Sage VARs open themselves up to new opportunities without over-committing the sales team. A co-sales referral model provides significant revenue without the typical investments required in reseller programs.

Field service is complex and has a large learning curve for consultants. By taking advantage of MSI’s field service expertise to help sell to new and existing Sage customers, Sage VARs essentially extend their staff. MSI works with the VARs to find their clients the best integrated solution to meet their business needs.

MSI launches new partner program to meet growth in the field service market and demand for integrated enterprise software

Positive VAR response to the MSI program is driven by two major factors: continued double-digit growth of the field service market segment, and the desire for customers to integrate with their existing ERP systems, which calls on the expertise of their ERP advisor.

Studies show that when there is an investment in field service software, integration to ERP is a key decision criterion. ERP solutions providers have the project planning skills and relationships to bring to the table.

As solution providers expand product offerings, they are seeking key best-of-breed add-ons and product extensions that work across different ERP platforms. For example, many Sage VARs offer cloud-based solutions, like NetSuite, as an upgrade path. Service Pro works with both.

With its Field Force Partner recruiting initiative, MSI will expand the number of partners it works with in all partner options. In the coming months, MSI expects to announce additional partner categories.

About MSI

MSI develops cloud-based enterprise, scheduling, and mobile software that helps companies improve the productivity of their field workforce. MSI Data’s powerful suite of field workforce software automates field service, inspections, repairs, preventive maintenance, audits and other critical field-driven business processes. MSI replaces paper and disconnected spreadsheet-based business processes with highly efficient, end-to-end processes through the combination of mobile technology for field workers and ERP, CRM and accounting systems integration. Whether deployed in the cloud or on-premises, MSI field workforce software applications are easy to acquire, easy to deploy and deliver enterprises with rapid return on investment. To learn more about MSI, please visit: https://www.msidata.com.

Media Contact:

Kelley Starr

kelleys@msidata.com

262-292-4945

Authors

Full color photo of Alyce Peterson.
Alyce Peterson

Alyce Peterson is Product Marketing Manager at Service Pro by MSI Data in Milwaukee serving the field service industry with over a decade of  marketing expertise—from software, to startups to global Fortune 500s—to the field service industry. After serving on numerous volunteer boards, in 2025 she’s now Vice Chair of EGSA’s Membership Committee.

Full Color photo of Andrew Knox.
Andrew Knox

Andrew Knox is the Vice President of Sales and Marketing at Service Pro by MSI Data bringing over a decade of software sales expertise. He is a also a 2025, 40 under 40 winner with Insight Business and serves as an EGSA AI Task Force member.

Field Five - A Service Pro® by MSI Data Podcast
Field Five Podcast

Each episode of Five Five delivers real-world insights and quick-hit strategies from field service leaders — no fluff, just actionable value.

Full color photo of Geoff Surkamer.
Geoff Surkamer

Geoff Sukamer is the CEO of Service Pro by MSI Data, and focuses on strategy, execution, and leading functional teams with the goal of growing and scaling the company. He has been building and leading global teams in the software industry for nearly three decades. With a relentless passion for growing revenues, developing teams, building awesome cultures, and leading change.
Geoff’s simple approach to any interaction is always based on the same principle—transparency creates trust.

Full color photo of Leena Meyers.
Leena Meyers

As Senior Content Marketer for MSI Data, Leena Meyers has created compelling content in the field service space for over three years, from staying on top of industry trends to sharing insights into field service optimization.

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