Answering Your FAQ’s: SPUC 2025

What the SPUC is SPUC?!

SPUC, or the Service Pro® User Conference, is our annual event that brings together Service Pro users and members of the Service Pro team. Throughout this multi-day event, we offer informative sessions, networking and connection opportunities, user discussions, panels, presentations, and exclusive looks at what’s next with our software.

Our inaugural event took place in 2023 at our office campus in Schlitz Park. As the event grew both in scale and size, we expanded further into our home city and upgraded our location to the Potawatomi Hotel & Casino in 2024, and will be hosting this year’s event at the Baird Center in the center of downtown Milwaukee.

Why should I come to SPUC?

We can talk about the benefits of networking, in-person connection, and sneak peek sessions all day – but you can hear a review of SPUC directly from attendees!

Who Else Will Be There?

We have users from all over the United States, as well as the UK and Australia, spanning a wide variety of industries. SPUC is open to everyone, every year, and as we offer new topics, sessions, and groups each year, there’s always something new to learn and people to meet!  

Accessibility/What to Bring?

Please note that we are hosting events in two locations; our pre-SPUC welcome event will be at our office headquarters, and the main 2-day SPUC event will be held at the Baird Center in downtown Milwaukee. Both locations will require walking semi-short distance and stairs. Both locations have elevators.  

There will be internet access at both locations, so bring your devices, chargers, and anyone on your team who would benefit from a firsthand networking and learning experience (tickets are on sale until May 31st, so get them now!)

Will You Feed Me?!

Yes! Our welcome event on September 8th at our office headquarters will include dinner and drinks. We will provide lunch and dinner on September 9th, and breakfast and lunch on September 10th.

How to Get There:

Milwaukee is easily accessible from the General Mitchell airport (~20 min drive) or Chicago O’Hare (~1 hour drive). Let us know if you need any help with your travel arrangements – reach out to your CSM or to [email protected].

Hotel Information:  

The Hilton Hotel is accessible via a short Skywalk from the Baird Center. Take advantage of the discounted rate for SPUC 2025 attendees – our room block is open until August 18th.

Authors

Full color photo of Alyce Peterson.
Alyce Peterson

Alyce Peterson is Product Marketing Manager at Service Pro by MSI Data in Milwaukee serving the field service industry with over a decade of  marketing expertise—from software, to startups to global Fortune 500s—to the field service industry. After serving on numerous volunteer boards, in 2025 she’s now Vice Chair of EGSA’s Membership Committee.

Full Color photo of Andrew Knox.
Andrew Knox

Andrew Knox is the Vice President of Sales and Marketing at Service Pro by MSI Data bringing over a decade of software sales expertise. He is a also a 2025, 40 under 40 winner with Insight Business and serves as an EGSA AI Task Force member.

Full color photo of Geoff Surkamer.
Geoff Surkamer

Geoff Sukamer is the CEO of Service Pro by MSI Data, and focuses on strategy, execution, and leading functional teams with the goal of growing and scaling the company. He has been building and leading global teams in the software industry for nearly three decades. With a relentless passion for growing revenues, developing teams, building awesome cultures, and leading change.
Geoff’s simple approach to any interaction is always based on the same principle—transparency creates trust.

Full color photo of Leena Meyers.
Leena Meyers

As the Content Marketer for MSI Data, Leena Meyers has created compelling content in the field service space for over two years, from staying on top of industry trends to sharing insights into field service optimization.

Picture of Leena Meyers

Leena Meyers

As the Content Marketer for MSI Data, Leena Meyers has created compelling content in the field service space for over two years, from staying on top of industry trends to sharing insights into field service optimization.

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