Geoff Surkamer

Chief Executive Officer

Geoff Surkamer is the CEO of MSI Data, and focuses on strategy, execution, and leading functional teams with the goal of growing and scaling the company. He has been building and leading global teams in the software industry for nearly three decades. With a relentless passion for growing revenues, developing teams, building awesome cultures, and leading change, Geoff’s simple approach to any interaction is always based on the same principle—transparency creates trust. He holds an undergraduate degree in political science from Colorado State University, a master’s degree in international business from Lake Forest Graduate School of Management, and an EU fellowship from Cambridge University.


Craig Summers

Chief Financial Officer

Craig Summers is the CFO of MSI Data. Craig has over 20 years of experience in finance and accounting, including over 15 years in management at both mid-sized companies and Fortune 100 companies. His customer-centered approach has led to success in streamlining processes, while maintaining strong controls. He holds a bachelor’s degree in finance from the University of Illinois at Urbana-Champaign and an MBA from the University of Chicago Booth School of Business.

Craig spends his free time with his wife and four children and enjoys hiking and camping, especially in the great state of Wisconsin.


John Heinen

Chief Operating Officer

John Heinen is the COO of MSI Data, with a focus on delivering a robust product and technology platform that its customers can rely on. He has spent his career working on all aspects of software technology for products as well as business operations.

John started his career at GE, where he spent more than two decades in product development and IT. Following his time at GE, John held executive roles in transforming growing mid-sized companies. He has a BS in Computer Science from the University of Minnesota and an MS in Computer Science from the University of Wisconsin-Milwaukee.

Outside of work, John is passionate about spending time with his family and being outside – where you will find him staying fit by running and training for triathlons, or camping, hiking, and skiing in all seasons.


Andrew Knox

Vice President of Sales and Marketing

Andrew is the Vice President of Sales and Marketing at MSI Data. He’s focused on driving both brand awareness & sales growth strategies to propel MSI Data to new heights.
With a background in both building strategic partnerships & leading hyper-growth sales teams, he is focused on driving revenue growth & building a world-class sales organization.  Andrew started his career with SoftwareONE, where he built channel relationships and developed their small & medium business practice. After his time there, he transitioned to Advicent, where he helped lead the company through a successful acquisition by InvestCloud. He holds an undergraduate degree in Business Administration with a focus on Marketing from the University of Wisconsin-Whitewater.
Outside of work, Andrew spends most of his time with his wife, three children, and their yellow lab. He loves the outdoors and is an aspiring runner & biker. After “bedtime,” you’ll find him outside enjoying a cigar or a cold beer!



Brian Denny

Manager, Application Development

Brian has been with MSI Data for 2.5 years. He started as an intern, advanced to developer, and is now the Manager for Application Development, where his is responsible for the Service Pro Application Products. Brian also has experience in the technical service industry as being an inspection technician for an Environmental and Health and Safety Department. He holds a BS in software engineering from MSOE with a focus on UX/UI and process implementation.

In his free time, Brian plays baseball and video games, watches all Wisconsin sports teams and the Tottenham Hot Spurs, and enjoys going to different breweries and beer gardens.

Zach Eder

Senior Manager of Sales Operations

Zach has over 3 years of sales development experience, and has managed all functions of this area since its inception at MSI Data. He is responsible for the development, training, and hiring of the sales development team in addition to reporting and analyzing the effectiveness of the sales team’s operations. Zach graduated from the University of Wisconsin – Eau Claire with a BA in Marketing and an emphasis in Business Communications.

In his free time, Zach enjoys cheering on Wisconsin sports teams and exercising outdoors.

Casey O’Brien

Manager, Product Management

Casey O’Brien is the Manager of Product Management at MSI Data. He focuses on delivering world-class, enterprise products by taking a problem-centric approach that solves customers jobs-to-be-done quickly and efficiently. Prior to roles in Product Management, Casey worked as a software developer for integrations. He holds a BS in Computer Science and a MS in Computational Sciences from Marquette University.

Outside of work, Casey enjoys playing tennis, reading and spending time with family and friends.

Board of Directors

Hollie Haynes

Hollie Moore Haynes is the Founder and Managing Partner of Luminate Capital Partners and is based in San Francisco, CA. Prior to founding Luminate, Hollie focused on software private equity investing at Silver Lake. Earlier in her career she worked in private equity at Hellman & Friedman and in investment banking at Morgan Stanley & Co. She graduated from Harvard University with an A.B. in Economics and received an M.B.A. from the Stanford University Graduate School of Business.

Hollie serves on the boards of Luminate’s companies.

Chris Murphy

Chris Murphy is an Operating Partner at Luminate Capital Partners and is based in Atlanta, GA. Prior to Luminate, Chris served as the Chief Revenue Officer of BlackLine, where he led the go to market team in revenue growth from $40M to more than $200M in 4 years and helped lead the company through a successful IPO. Chris also spent 10 years at Infor where he was a cross functional executive and played a key role as the company grew from $130M to over $2B in sales and became the 3rd largest application software company. Chris held previous leadership positions in other companies including Platinum Technology, divine, inc, Information Resources Inc. and Melita International. He received his undergraduate education from the University of South Carolina and has an MBA from DePaul University.

Chris serves on the boards of Oversight Systems, AMTdirect and Thought Industries.

andrew baldwin

Andrew Baldwin

Andrew Baldwin is a Partner at Luminate Capital Partners and is based in San Francisco, CA. Prior to Luminate, Andrew focused on venture debt and venture equity investing at Western Technology Investment (WTI). Earlier in his career, he worked in private equity at BDT Capital Partners and in the Bank Debt Portfolio Group at Goldman, Sachs & Co. He graduated from Indiana University with an B.S. in Finance and received an M.B.A. from the Stanford University Graduate School of Business.

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